By Stephanie Rock
When I finished my A levels I made the unusual decision to look for a job. I was doing the opposite of all of my friends - getting a job without going through years of university. It was, and still is, a huge learning curve for me but I have picked up so many practical skills that can’t be taught at university and have had my eyes opened to the world of public relations.
In an agency where the client base is so varied, I find myself learning about the complexities of Oracle one day, while helping to run a launch event for London’s newest film academy the next. No two days are the same and my interest and knowledge is growing every day.
As I look back on my first year at Wordville it’s interesting to reflect on mistakes made and the experiences I’ve had.
The Skillset Craft and Technical Skills Academy launch was a standout in my first year in PR. I was put in charge of all things ‘guest related’. It’s one of those tasks that should go unnoticed if done well, and it was my job to make sure that it did. I had to organise 200 name badges – with the names only confirmed on the morning of the big day – along with the guest list and coat check. Five helpers, a lot of patience and a couple of hours later all name badges were ready to go in alphabetical order. Task complete, toner cartridge replaced, paper cuts suffered and lesson learned - never again will that amount of printing be done on the morning of an event.
PR agencies thrive on excitement, energy and enthusiasm - things I picked up on very quickly. It’s simple and obvious when you think about it. If you’re enthusiastic about a particular project chances are a client or journalist will be more interested in what you have to say.
Here are the three key lessons I have learnt in my first year in PR:
• Voice your ideas
There is always the worry that what you say will be the worst idea they have ever heard but there is also the chance that it’s a great one. The best ideas can stem from those thrown out there.
• Practice makes perfect
I remember doing my first piece of writing. I was petrified. I’m even worrying about what everyone will think of this blog. But practice does make perfect and although the worry is still there, it is getting easier.
• Be in the know
It’s really important to know about the top stories of the day and events taking place around you. It doesn’t mean you need to read every single piece of news but the more you read the more likely you are to be inspired with an idea for one of your clients.
I’ll carry all these lessons and many more into my second year in the industry and I’m looking forward to what lies ahead - and when it comes to that your guess is as good as mine.
